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What is a parked domain?

A parked domain is an alternate path to your web site. For example, www.searchlightconsulting.com is a parked domain linked to the more manageable www.searchlightweb.com. Both domain names take you to the same place! The purpose of a parked domain is to reserve words or phrases that are associated with your business. For example, you may want to reserve the name of your company and the names of your key products. Parking a domain also protects you from exploitation by other unrelated businesses.